> For the complete documentation index, see [llms.txt](https://storescribe.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://storescribe.gitbook.io/docs/the-watchdog/analysis.md).

# Corporate Competitors

In addition to local competitors, Storescribe tracks corporate and national brands that compete in your market. This gives you a broader view of the competitive landscape.

## Accessing Corporate Competitors

1. Navigate to **The Watchdog** in the sidebar
2. Click the **Corporate Competitors** tab

## What Are Corporate Competitors?

Corporate competitors are larger national or regional brands that operate in your industry. For example:

* A local pizza shop might track Domino's or Papa John's
* A local gym might track Planet Fitness or LA Fitness
* A local cleaning service might track Merry Maids or Molly Maid

These are automatically suggested based on your business category and are separate from your local competitor tracking limit.

## What You'll See

Each corporate competitor card shows:

* **Company name** and industry category
* **Latest news** and corporate developments
* **Market activity** relevant to your business type
* **Key insights** about their strategy and positioning

## How Corporate Data Differs from Local

| Aspect         | Local Competitors        | Corporate Competitors  |
| -------------- | ------------------------ | ---------------------- |
| Source         | Google Places search     | Industry data and news |
| Rating/Reviews | Google Maps data         | Not applicable         |
| Map Location   | Shown on interactive map | Not mapped             |
| Website Crawl  | Yes                      | News monitoring        |
| Detail Level   | Individual business      | Corporate/brand level  |
| Count Limit    | Plan-based (5-10)        | Separate from limit    |

## Using Corporate Intelligence

### Know the Big Players

Understanding what national brands are doing helps you:

* Anticipate market trends before they reach your area
* Identify promotions and strategies you can counter
* Find niches that big brands overlook

### Differentiate Yourself

{% hint style="success" %}
**Your advantage as a local business:** Personal service, community connection, and flexibility. Use corporate competitor data to identify where big brands fall short and position yourself as the better local choice.
{% endhint %}

### Stay Informed

Corporate competitor news can alert you to:

* New locations opening in your area
* Pricing changes or promotions
* Industry-wide shifts in strategy

## Related Articles

* [Getting Started with The Watchdog](/docs/the-watchdog/adding-competitors.md)
* [Local Competitors](/docs/the-watchdog/insights.md)
* [Using Competitor Data](/docs/the-watchdog/strategy.md)