> For the complete documentation index, see [llms.txt](https://storescribe.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://storescribe.gitbook.io/docs/my-presence/seo-audit.md).

# SEO Audit

The SEO Audit tab in My Presence provides a detailed analysis of your website's search engine optimization, helping you understand how well customers can find you online.

## What the SEO Audit Analyzes

Storescribe crawls your website and evaluates:

* **Technical SEO** - Site structure, loading speed, mobile-friendliness
* **On-Page SEO** - Meta titles, descriptions, headings, content quality
* **Content** - Keyword usage, content freshness, readability
* **Accessibility (ADA)** - Compliance with web accessibility standards

## Understanding Your Scores

### SEO Score

Your overall SEO health rating. Higher scores indicate better search engine optimization.

### GEO Score

Generative Engine Optimization measures how well AI-powered search tools (like ChatGPT, Google AI Overviews, etc.) can understand and recommend your business. This is increasingly important as more customers use AI to find local services.

### ADA Score

How accessible your website is to people with disabilities. Good accessibility also improves SEO.

## Acting on SEO Recommendations

The audit provides specific recommendations ranked by priority:

{% hint style="success" %}
**Start with quick wins.** Some fixes (like adding meta descriptions) take minutes but have significant impact.
{% endhint %}

{% hint style="success" %}
**Share with your web developer.** If you have a developer or web agency, share the audit results so they can implement technical fixes.
{% endhint %}

{% hint style="info" %}
**Audits update periodically.** Your website is re-crawled regularly, so scores update as you make improvements.
{% endhint %}

## Common SEO Issues

| Issue                      | Why It Matters                                         | Quick Fix                                      |
| -------------------------- | ------------------------------------------------------ | ---------------------------------------------- |
| Missing meta description   | Search engines show a blank or random snippet          | Add a compelling 150-160 character description |
| Slow page load             | Users leave slow sites; search engines rank them lower | Compress images, enable caching                |
| Not mobile-friendly        | Most searches are on mobile devices                    | Use a responsive website design                |
| Missing alt text on images | Hurts accessibility and image search ranking           | Add descriptive alt text to all images         |

## Related Articles

* [My Presence Overview](/docs/my-presence/overview.md)
* [Social Audit](/docs/my-presence/social-audit.md)
* [Brand Kit](/docs/my-presence/brand-kit.md)