> For the complete documentation index, see [llms.txt](https://storescribe.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://storescribe.gitbook.io/docs/my-presence/brand-kit.md).

# Brand Kit

The Brand Kit tab in My Presence analyzes your visual brand consistency - colors, typography, imagery, and design elements used across your online presence.

## What the Brand Kit Analyzes

Storescribe examines your website and online presence to identify:

* **Color palette** - The primary and secondary colors used across your brand
* **Typography** - Fonts and heading styles
* **Logo** - Logo usage and consistency
* **Photography style** - Types of imagery used
* **Visual consistency** - How consistent your visual brand is across touchpoints

## Brand Kit Sections

### Color Palette

See the colors detected from your website, including:

* Primary and secondary brand colors
* Accent colors
* Background colors
* Whether they're used consistently

### Typography

Your detected font choices and heading hierarchy. Consistent typography reinforces brand recognition.

### Logo

Analysis of your logo usage, including:

* Where it appears
* Sizing consistency
* Format recommendations

### Photography

The style and type of photography used on your website:

* Professional vs. stock photography
* Consistency of style
* Recommendations for improvement

### Visual Style

Overall visual brand assessment including layout patterns and design consistency.

## Brand Consistency Score

A consistency report shows how well your visual brand elements align across your online presence. Higher consistency builds customer trust and recognition.

### Quick Wins

The Brand Kit highlights quick wins - small changes that can significantly improve brand consistency:

{% hint style="success" %}
**Standardize colors.** Use the same hex values everywhere, not "close enough" variations.
{% endhint %}

{% hint style="success" %}
**Be consistent with fonts.** Stick to 2-3 fonts maximum across all materials.
{% endhint %}

{% hint style="success" %}
**Use your logo consistently.** Same version, same placement, same sizing rules.
{% endhint %}

## Detected vs. Override

If Storescribe's detected brand elements don't match your actual brand guidelines, you can set overrides in **Brand DNA** to ensure AI-generated content uses the correct colors, fonts, and style.

## Related Articles

* [My Presence Overview](/docs/my-presence/overview.md)
* [Understanding Brand DNA](/docs/brand-dna/brand-dna.md)
* [SEO Audit](/docs/my-presence/seo-audit.md)
* [Social Audit](/docs/my-presence/social-audit.md)