> For the complete documentation index, see [llms.txt](https://storescribe.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://storescribe.gitbook.io/docs/getting-started/understanding-dashboard.md).

# Understanding the Dashboard

Your dashboard is your daily command center - a quick snapshot of everything happening with your business and industry. Here's what each section means and how to use it.

## Dashboard Layout

When you log in, you'll see a personalized greeting, a weather card for your area, four main stat cards, and your Industry Spotlight section.

## Personalized Greeting

At the top, you'll see a time-based greeting with your first name and an encouraging message:

* **Morning (5am-12pm):** "Good morning" - "Ready to make today count?"
* **Afternoon (12pm-5pm):** "Good afternoon" - "Keep the momentum going!"
* **Evening (5pm-9pm):** "Good evening" - "Wrapping up the day strong."
* **Night (9pm-5am):** "Burning the midnight oil?" - "Great things happen after hours."

## Weather Card

Below the greeting, you'll see current weather conditions for your business location. This is pulled automatically based on the city and state in your business profile - handy for planning weather-dependent marketing or events.

## Stat Cards

Four colorful cards display your key metrics at a glance. Each card is clickable and takes you to the relevant section.

### Business Profile Card (Blue)

Shows your business name and location. Click it to go to **Settings** > **Business**.

**What to look for:**

* Make sure your business name is correct
* Verify your location is accurate

### Content Queue Card (Purple)

Displays how many pieces of content you have scheduled and waiting to be reviewed. Click it to go to the **Content Calendar**.

**What to look for:**

* **0 items** - Content is auto-generated, so check back soon
* **Multiple items** - You have content ready to review

### Online Presence Card (Green)

Shows the health of your online presence, including your website status. Click it to go to **My Presence**.

**What to look for:**

* **Good** - Everything is running smoothly
* **Issues detected** - Click to see what needs attention

### Growth Trend Card (Amber)

Shows your engagement growth compared to the previous week.

**What to look for:**

* **Positive percentage** - You're growing!
* **Negative percentage** - Might be time to increase activity

## Industry Spotlight

Below your stat cards, you'll find 3 curated news articles relevant to your industry.

### How Articles Are Selected

We use your business category (NAICS code) to find relevant industry news. The articles shown are:

* Recent (within the last few days)
* Relevant to your specific industry
* From reputable news sources

### Using Industry News

{% hint style="success" %}
**Pro Tip:** Industry news is great for content inspiration! See a trend in your industry? Your AI-generated content may already be incorporating it.
{% endhint %}

* Click any article card to read the full story (opens in a new tab)
* Each card shows the source name, headline, description, and a preview image
* Use trends to inform your own social media posts

## Refreshing Your Dashboard

Your dashboard updates automatically when you:

* Log in
* Navigate back to the dashboard
* Switch browser tabs (data refreshes on return)

If you want to see the latest data, simply refresh the page.

## What's Next?

Now that you understand your dashboard:

* [Add competitors](/docs/the-watchdog/adding-competitors.md) to populate market insights
* [Check your Daily Feed](/docs/content-studio/content-types.md) to review AI-generated content
* [Explore the Strategy Room](/docs/strategy-room/strategy-score.md) for events and industry intelligence